The History:
The Benrus company was founded in 1921 by three brothers, Benjamin, Oscar, and S. Ralph Lazrus. With offices at the landmark Hippodrome building in New York, a factory in La Coux de Fond in Switzerland, which produced the movements for the company, as well as a factory in Connecticut that handled case production and assembly, Benrus quickly grew in popularity following advertising of their Benrus Tank model with Charles Lindbergh, as well as a campaign featuring Babe Ruth wearing one of their Sportsmen model timepieces. The company facilitated a relationship with the US Military during World War II, contracting with them to manufacture timing elements for munitions and, later, during the Vietnam War, tool watches for service members.
The Watch:
The Benrus Type 1-C Reissue features a 42.5mm bead-blasted stainless steel case with a double-domed sapphire crystal and a bidirectional rotating bezel. The black dial features lumed hour markers, lumed pencil-shaped hour and minute hands, and a lumed arrow-tipped seconds hand. Powered by an automatic Soprod P024 movement, the Type 1-C
features a 38-hour power movement and a water resistance rating of 300 meters.
The Details:
This Benrus Type 1-C Reissue includes the original black carrying pouch, original hangtag, owner's warranty and operational manual, and the black Benrus rubber tropic strap with stainless steel buckle.
Brand | Benrus
Reference | T1C-BB-BK-SS
Movement | Soprod P024
Model | Type 1-C
Strap | Rubber
Crystal | Sapphire
Style | Field Watches
Case Width | 42.5mm
Case Height | 15mm
Lug Width | 20mm